Insights

What kind of impression do you get when you hear ‘Amateur’?  Is it something like “one that lacks the skill of a professional“ as described

It’s been a while since the customer-centric mindset started to come to light. With the advent of young startups who operate their businesses based on

Having talked with some of my friends, I’ve realized there are similarities that exist in companies failing to expand into the Japanese market.  Here’s a

Japanese TV commercials are weird, you may think. Is this just how it is? No, I doubt it. This is where this article begins. I’ve

This post was originally posted on uuchiwa. We sat down with Fariza Abidova, the CEO and president of Trusted Corporation and SOPHYS Corporation. She has

This article reflects an interview I had with Ash, a creative strategist and marketing consultant born in California and has been residing in Japan for